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To develop the Victoria Theatre as a Cinema, Performing Arts and Community Arts Centre that will support and respond to community needs.

To ensure that the Theatre is financially sustainable, with the long term goal of restoring the heritage integrity of the building and creating a vital focal point for Cinema and Live Arts on the North Shore and beyond.

To showcase both International and New Zealand Cinema and Live Performance and to provide stimulus for both local and national emerging artists.

To promote a Creative Environment with the Victoria Theatre as its performance hub.